Client review artifact

Three website directions for Jill to judge as real site experiences.

This round is about strategic direction, visitor experience, trust, tone, and path clarity. It is not a final copy pass, final image pass, or production build.

Round 1 directions

Each concept opens as a mini-site.

Each direction includes a homepage, System page, Value Academy page, Embedded Executives page, and application path page so Jill can judge more than a homepage mood.

Capital Atlas proof preview

Direction 1

Capital Atlas

The most System-led direction. It positions Savvy as one value-creation firm while keeping underled teams, owner dependency, and value leakage in the first screen.

  • Best for a premium one-firm front door.
  • Uses the Four Capitals as the signature visual.
  • Must stay urgent, not diagram-first.
Review Capital Atlas
Operator Standard proof preview

Direction 2

Operator Standard

The most direct operator-grade direction. It sells leadership capacity, decision rights, and execution ownership without becoming staffing or role shopping.

  • Best for embedded executive authority.
  • Uses command-board structure and founder pressure.
  • Must keep Value Academy visible as a peer path.
Review Operator Standard
Academy Flight proof preview

Direction 3

Academy Flight

The warmest selective direction. It makes Value Academy feel human and rigorous without turning the page into passive courseware or platform sales copy.

  • Best for application-only product experience.
  • Uses bird-flight movement toward owner optionality.
  • Must preserve anti-fit pressure and directness.
Review Academy Flight

What to judge

Review the direction, not unfinished details.

Path clarity

Can a founder quickly see Value Academy and Embedded Executives as two paths into one system?

Trust and restraint

Does it feel premium, direct, and serious without becoming generic consulting polish?

Conversion pressure

Does the application-first posture feel selective and clear instead of like a generic booking funnel?

Page depth

Do the interior pages prove the concept can carry the full website, not only the homepage?

Feedback prompts

Capture notes that help choose and strengthen the direction.

01

Which direction feels most like Savvy at the next stage of the firm?

02

Which direction would make a serious owner trust the value-creation system fastest?

03

Which direction makes the two paths easiest to understand and choose between?

04

What feels too generic, too soft, too diagram-heavy, too operational, or not like Savvy?

05

Which interior page best proves that the concept can carry a full website?

06

What should be borrowed, blended, or removed before the selected direction moves forward?